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Unearthing Pivotal User Insights for Web Design with a Lasting Impact on User Experience.



Client profile

Sport Klamser Ulm, with over 20 dedicated employees, serves as a reliable partner and outfitter for diverse local sports clubs.


  • Con­sul­ting
  • Shop Integration
  • Cash register system
  • Process digitalization
  • SEO

The Challenge

In 2017, Sport Klamser ventured into digitalization, aiming to extend its professional service and quality online.

The introduction of "The Ski Butler" allowed customers in the greater Ulm area to reserve and customize skis, picking them up conveniently in the shop's car park for their holiday.

The Solution

Digital Shop Synergy

repalogic integrates digital management and warehousing for TYRIOS Trade, enhancing efficiency and productivity in online shop processes.

Seamless Inventory Control

Seamless connectivity, preventing offering sold-out items. Unified trading with comprehensive customer services.

Experience Ski Service 2.0

Reserve and collect personally adjusted skis conveniently from the store's parking lot, now digitized for online booking.

App-Powered Ski Experience

Introduced a ski test app for seamless rental, testing, and purchase, providing concrete reviews for Sport Klamser's informed ordering.

The Results

Our strategies resulted in:

  1. Ensured 100% secure transactions, building trust among customers.
  2. Achieved measurable growth in sales and customer reach.
  3. Enhanced brand reputation.

repalogic and Sport Klamser have been working together for 4 years with the aim of combining online and offline in one system.Sport is a particular challenge for the previously purely online retailer, as in addition to classic merchandise management, separate systems for rental and service as well as digital customer and supplier communication have to be taken into account. In addition, the range of clothing, shoes and hardware is very diverse and the supply industry is extremely multifaceted when it comes to digital communication.

The customer only sees a digital shop window or online store with individual service integration; for the company and the internal workflow, it is about far-reaching optimization of internal processes with the greatest possible automation. The effort involved is significantly reduced, while speed and reliability are increased. The whole process is very helpful for digital communication and social media, because the digitally affine customer is picked up excellently and the primarily local company orientation is retained or reintroduced.The collaboration with Repalogic is creative, professional and unusually quick to implement. We always find an open ear for problems and optimization ideas, the paths are short and the uncomplicated support is simply fun.

Many thanks to Dr. Mathias Bank and his team.

Michael Klamser Management, Sport Klamser

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